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A stylish & proud
brand driven by heritage

El Salvador
2015
Spanish

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This family company has been in the spice and tea business since 1894, we found in Mamá Olâya, who is their original founder a solid essence and the bedrock where the whole concept takes off.

We were looking for a fresh and attractive look and feel, without neglecting the history and tradition the brand already has. This graphic identity combines heritage with a progressive look to the future.

“I will certainly work with them
  again and I recommend everyone
  tries their services at least once!

Gloria Méndez / Olâya's owner

Concept

The graphic concept takes visual reference from the classic stacks of powder and herbs you can see at every spice house or popular market.

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We related this to Abuela Olaya

Abuela Olaya was the original founder of the family company more than 120 years ago, back then it was just a little spice store at the local market, but now has evolved into a Spice and Tea House, the circumflex represents
her silent presence in the heart of the company.

Symbol that often indicates the historical presence of a letter (commonly S) that has, over years of linguistic evolution, become silent until fallen away in orthography

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